Princess Wencheng provides jobs and boosts Tibet\\\'s economy

2019-05-22 24
[摘要]

Princess Wencheng provides thousands of jobs and boosts Tibet"s economy 《文成公主》为数千人提供岗位 助力西藏经济发展 Photo shows th... […]

Princess Wencheng provides thousands of jobs and boosts Tibet\"s economy

《文成公主》为数千人提供岗位 助力西藏经济发展

Photo shows the live performance of Princess Wencheng. [China Tibet News/Wang Weiwei]

图为《文成公主》演出现场。 记者 王巍巍 摄

\"Over the past six years, Princess Wencheng, the large-scale epic of Tibetan culture, has not only played an important role in promoting the prosperity of Tibetan culture and upgrading the cultural and tourism industry in Tibet, but also effectively led local people to get rid of poverty and become rich through developing cultural and tourism industry, realizing the unification of social benefits and economic benefits.\" Says Heping, president of Yushang Hemei Cultural Tourism Co., LTD.. Princess Wencheng is not only a window to show Tibetan culture and tourism, but also a concentrated expression of the development situation of cultural tourism industry in Tibet.

“六年以来,《文成公主》藏文化大型史诗剧不仅为西藏文化的繁荣和西藏文旅产业的提档升级起到了重要作用,同时通过文旅产业发展有力促进了当地老百姓脱贫致富,实现社会效益与经济效益相统一。”域上和美文化旅游股份有限公司总裁何平说。《文成公主》不仅是展现新西藏文化旅游的窗口,也是我区文化旅游产业发展形势的集中表现。

According to statistics, since its debut in 2013, Princess Wencheng has received more than 2.1 million audiences and earned 770 million yuan RMB. In 2018 alone, it has been performed for 187 times, received 500,000 tourists and grossed more than 150 million yuan RMB at the box office. Recently, its seventh season has resumed performing. 

据统计,《文成公主》自2013年首演以来,接待观众210万余人次,累计收入7.7亿元。仅2018年,该剧演出187场,接待游客50万人次,票房收入超过1.5亿元。近日,《文成公主》第七季演出已经启动。

At present, Tibet has formed a four-level list of cultural industry demonstration zones (bases), including 3 at the national level, 70 at the regional level, 89 the municipal level, and 72 at the county (district) level, covering areas of cultural tourism, ethnic handicrafts, entertainment and so on. 

目前,西藏已形成文化产业示范园区(基地)四级名录体系,其中3家、自治区级70家、市级89家、县(区)级72家,领域涵盖文化旅游业、演艺娱乐业、民族手工艺品业等。

In recent years, the cultural industry in Tibet has gradually formed an industrial development pattern of ethnic handicraft industry represented by Thangka statues, integrated cultural and tourism products represented by ethnic performances, as well as products display and sales represented by the brand of \"cultural and creative Tibet\". According to incomplete statistics, by the end of 2018, there have been more than 6,000 cultural enterprises with over 50,000 employees and an annual output value of 4.6 billion yuan RMB. In the past five years, the output value of Tibet\"s cultural industry has increased from 2.424 billion yuan RMB in 2013 to 4.6 billion yuan RMB in 2018, maintaining an annual growth rate of more than 15% for five consecutive years. The contribution of cultural industry to Tibet\"s economic growth is becoming more and more obvious.

近年来,西藏文化产业逐步形成以唐卡造像为代表的民族手工业、以民族演绎为代表的文旅融合产品和以“文创西藏”为代表的产品展示销售为主的产业发展形态。据不完全统计,截至2018年底西藏各类文化企业超过6000余家,从业人员5万余人,年产值过46亿元。近5年来,全区文化产业产值从2013年的24.24亿元增长到2018年的46亿元,连续5年年均增速保持15%以上,文化产业对西藏经济增长的贡献率越来越明显。

Up to now, Tibet has set up 6 \"trade and service windows of cultural industries with Tibetan characteristics\" in Shanghai, Shenzhen, Changsha and other places, and it is expected to open another 5 windows this year.

截至目前,西藏已在上海、深圳、长沙等地设立了6家“西藏特色文化产业贸易服务窗口”,今年有望再实现5家窗口落地。

In 2013, the large-scale live-action drama Princess Wencheng has been officially staged in Tsechokling Village of Lhasa City. Besides increasing income, it has also provided jobs for thousands of farmers and herdsmen.

2013年,大型实景剧《文成公主》在拉萨市的次角林村正式上演,经济收入增长的同时,为数千名农牧民提供了就业岗位。

Sonam Tsering, 62 years old, has worked in the theater for 7 years, he and his 125 sheep appear on the show. The sheep can earn 12, 500 yuan RMB in a month, and he can earn 75, 000 yuan RMB for his own performances in 6 months. The cultural and tourism industry  not only becomes a new economic growth point in Tibet, but also provides opportunities for people to become rich through the integration of culture and tourism.

62岁的村民索朗次仁已在剧场工作7年,他和自家的125只羊会出现在剧中。羊每月就挣12500元,他自己6个月的演出就可以收入75000元。文旅产业不仅成为我区经济新的增长点,文旅融合也为群众致富提供了契机。

In 2018, Tibet has received a total of 33.6872 million tourists, realizing an increase of 31.5% year on year, and the tourism revenue has reached 49.014 billion yuan RMB, realizing an increase of 29.2% year on year, two years ahead of schedule to complete the task of “13th Five Year Plan” for tourism development in Tibet.

据悉,2018年西藏累计接待游客3368.72万人次,同比增长31.5%,实现旅游收入490.14亿元,同比增长29.2%,提前两年完成西藏旅游业“十三五”发展规划目标任务。

In 2019, Tibet will highlight the high-quality, all-around, and full-time development concept, make full use of the good opportunities and policies for tourism development in the new era, comprehensively enhance the capacity for tourism development, as well as increase the income of farmers and herdsmen and help them get employed. Besides, Tibet will strive to receive 40 million tourists and realize a tourism revenue of 58 billion yuan RMB.

2019年西藏将突出优质全域全时发展理念,用足用活新时代旅游发展的好机遇好政策,全面提升旅游发展能力,兼顾好农牧民增收和就业,力争接待游客4000万人次,实现旅游收入580亿元。

Reporter: Han Hailan

Translator: Liu Fang Zhi Xinghua 

Editor: Zhi Xinghua

Review: Dekyi Drolkar

记者: 韩海兰

翻译: 刘芳 智幸花 

编辑: 智幸花

审阅: 德吉卓嘎

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